Advertisers are experiencing greater click through rates from mobile search than desktop advertising, with CTR 2.7 times higher on average.
75% of emails are opened, 60% of Facebook posts and 90% tweets are all conducted from a mobile device! @BillBoorman, ATC 2012
81% of users prefer mobile sites to apps for price research, 79% for product reviews, 63% for purchasing (Adobe Mobile Experience Survey & eMarketer 2011 via SearchEngineLand)
79% of smartphone users use their phones to help with shopping and 74% make a purchase as a result (Google/Ipsos 2010)
More than half (52%) of adult cell phone owners used their devices while in a store to get help with purchasing decisions. (Pew 2011 via MediaPost)
39% of store walkouts, where consumers leave without buying, were influenced by smartphones (Motorola Solutions)
More specific to m-commerce, purchases on mobile devices were up 304 percent in 2012 over the previous year, and 2.8 billion visits to retail sites originated from mobile devices in December 2012, up 30 percent from 2011.
Twenty-two percent accessed a competitor's website during a store visit, while the rest accessed a shopping comparison site, the store's mobile app or a competitor's mobile app.
Mobile isn't just moving at lightning speed; it's changing at lightning speed, and drastically changing the way today's multichannel, multi-device consumers view and engage with companies. Business leaders should not stand idle.
More than a quarter of mobile shoppers pay using their devices, regardless of which device they use. Most stay connected after the sale, with 18% of tablet users writing product reviews and 22% of smartphone users updating social media about the purchase.